According to NHO's Competence Barometer, 6 out of 10 companies have an unmet competence need, and every third NHO company has tried to recruit without obtaining the competence they need. The consequences of this are that 4 out of 10 NHO companies have lost customers or market shares, and a corresponding share has canceled or postponed planned expansion of their own business.
The shortage of labor can be said to be a significant anti-competitive factor for many companies. It does not help to have a profitable business model if you do not expand the organization in line with the opportunities that exist in the market.
Increased competition
A survey by KPMG in 2021 confirms the impression; there is increased competition for competence and thus more demanding for companies to get the right employees.
On the corporate side, the emergence of new business models requires that managers must also think new about competence needs. The competence you needed last year is not necessarily the same competence you need this year. At the same time, employees are more aware of what they want to get out of a job.
Many want to work in a company that has a purpose and a set of values, which are consistent with their own values. The purple part of the job has more to say in today's labor market than it had before.
Employees are also more concerned with what the company can offer them in terms of both personal development and career opportunities.
- If you want to reach relevant candidates, you often have to use more communication channels than before. A combination of advertising on traditional channels such as finn.no, campaigns on social media, as well as the use of other media channels is widespread.
What does this mean?
The challenges described above mean that it is more labor-intensive to get the employees you want. Where previously a vacancy was announced, and time was spent evaluating the applicants against each other, the situation today is different. There are generally fewer applicants for vacancies.
Multiple channels
If you want to reach relevant candidates, you often have to use more communication channels than before. A combination of advertising on traditional channels such as finn.no, campaigns on social media, as well as the use of other media channels is widespread.
Both active job seekers and those who are not actively looking for a new job must be reached. If one is to have the greatest possible probability of results, advertising must also be combined with active search.
Active search
Active search means direct inquiries to potential candidates. It is about getting people talking and presenting both the company that is looking for employees, and the position that is vacant, as well as what opportunities are applicable.
For business leaders, it is about realizing that recruitment is an area that requires more resources and an increased degree of professional work than it did before.
The earlier you realize this, the greater the advantage you will have over competitors.
