Digital marketing
Digital marketing has become a necessity to get candidates for vacancies.
The situation in today's labor market is very demanding in terms of obtaining the right skills. According to NAV's recent business survey, 70,000 employees are missing and as many as 1 in 4 companies will not find qualified labor.
The shortage of employees has increased by about 24,000 people in just one year, and 19,500 more than before the corona in 2020. These are startling figures; today there are twice as many vacancies as only two years ago!
In health, nursing and care, the largest shortage is (15,750 employees), followed by construction (11,500 employees). In addition, there is a great shortage of chefs and software developers.
Recent statistics from finn.no confirm the impression. 2021 was the year of the times for the job market in Norway, and the trend will continue in 2022.
In the first quarter of 2022, there was approximately a 50 % increase in the number of job postings at Finn Jobb compared with the first quarter of 2020.
These are startling numbers; today there are twice as many vacancies as only two years ago!
Halved number of applicants
The number of applicants for vacancies at finn has been reduced by 28 % compared with last year, while there was also a reduction of 34 % from 2020 to 2021. With others about a halving in the number of applicants for the positions advertised on finn.no
The challenge for companies will be how to reach relevant candidates. Traditionally, many have experienced that it holds with an ad on finn.no, where incoming applicants are evaluated against each other.
- In today's labor market, the advertising itself must be made more comprehensive. It is important to reach out to several areas, and especially on social media, where you meet candidates who are not actively looking for a new job.
It is not automatically the case that the ideal candidate is actively looking for a new job.
Digital advertising
Many people also experience greater interest by using animation, or video, to more quickly create eye-catchers and bring out who you are and what you are looking for.
In this way, the interest in passive job seekers is aroused, in addition to the active ones, and you are significantly more likely to get the skills you need.
The most important thing about advertising on surfaces such as Facebook and Instagram is when people who are not actively looking for a job, but who have been given a good job advertisement, can consider changing employer or profession.
Such advertising is also measurable. You can clearly see what gives results and then adjust the ad if necessary.
